Networking is a large part of building your business. Making a lot of good connections with people can help you to make your business what you know it can be. Learning to balance the business and interpersonal skills it requires takes practice and experience. Read on to learn three keys to successful networking.

Making People Feel Comfortable

A key to making people feel comfortable is to make them feel heard. Most people want to talk about themselves and express their needs. Therefore, facilitating this dynamic will put the other person at ease. However, body language also plays a large role in communicating. Use body language and mirroring skills to send a nonverbal message of empathy. Additionally, approach networking from the perspective of bringing value to others. When they feel relaxed, people will reveal what it is they need, and then you can help them fulfill that need. People will enjoy interacting with you when they know you have their best interests in mind.

Be Selective

The key to networking is being selective about who you surround yourself with. Building your network can be difficult, but with hard work, you can find those that are of most benefit to you. It is also important to network with people who share the same level of integrity and with whom you can have a mutually beneficial relationship. Think peripherally and look for events outside your niche. This will surround you with people who need you and not only people who are in the same position as you. The most beneficial way to network is to focus on meeting a few relevant people and building a rapport with them as opposed to trying to meet as many people as you can. If possible, do some research before the event and determine those whom you want to meet. Looking at reviews for the company might help you find some names of important people you could talk to.

Maintain Relationships

Networking is pointless if you do not maintain your relationships. It will hurt your business if you become known for not following through and being difficult to get in touch with. When exchanging information, ask the other person how you should contact them. This will show them you are considerate of their time and communication style. Make sure you follow up with your networking contacts soon afterward. When following up, do not ask for anything, and be concise. If you are unsure of how to approach an important contact, find a mentor who can help you fine-tune your networking skills.

When networking, remember to be authentic and sincere. People like to have connections with people who are earnest in wanting to have a good relationship with them and who can help them with whatever they need. If you are sincere and find ways to contribute value to others, you and your business will have a long and successful future.

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